Steven Sturm, Marketing and Media Expert
SOS Think Tank member Steven Sturm specializes in real-world corporate strategies and planning, corporate advertising and marketing communications. Sturm has 30 years experience at Toyota Motor North America, where he is currently group vice president of American Strategic Research and Planning and Corporate Communications.
Since joining Toyota in 1981, Sturm has held management positions in parts development, U.S. accessory development, product development, and market/price planning for the Toyota Division. He also was the national distribution, logistics and sales planning manager; corporate sales planning manager; and corporate marketing manager for the Lexus Division.
Major Highlights & Accomplishments
- Group vice president of America’s Strategic Research and Planning and Corporate Communications for Toyota Motor North America, Inc. (TMA), the holding company for Toyota’s North American sales, engineering and manufacturing operating units.
- Vice president, North America planning for Toyota Motor Sales (TMS), U.S.A., Inc.
- President and general manager of Toyota Logistics Services (TLS), Inc., a subsidiary of TMS. He was in charge of Toyota and Lexus vehicle delivery to dealers, new vehicle processing and accessory installation, Toyota Transport operations, manufacturing parts logistics operations, and the export of North American-produced vehicles to overseas destinations.